As mobile technology, automation, artificial intelligence, and big data revolutionizes almost every business and industry, real estate is also looking at big benefits and challenges.
Here are a few ways that the age of post-big data technology is changing real estate.
Social Media Presentation for Agents
Just as many businesses and marketers can’t do without Facebook and Twitter, real estate agents are tethered to the way modern people look for information.
For almost any business that needs to reach the general public, knowing the top social media sites are vital. Having a Facebook and Twitter presence isn’t just about reach, but having an easy way for someone to contact with a question.
At that point, social media augments your emails and texts. It’s just another place to check for contacts, but social media updates can be sent to emails and phone numbers easily.
That said, there are social media sites that are for real estate–and they’ve been around longer than Facebook! Social media is a new term for the many communities and common areas around the internet, and places like Zillow and Trulia fit the bill.
It’s about knowing where people go when they want to buy or sell a home. You’ll certainly want to boost your own visibility, but popular real estate websites have branding and big search engine optimization (SEO) power to stay on top.
In the early 2000s, that could have been competition. Today, it just means another platform you’ll use. Trulia and Zillow are just examples; apartments.com, rent.com, hotpads.com, and many other sites show up depending on the address and information.
Figure out which sites are the most popular by doing a few basic searches for your properties and simply make accounts on those sites. Social media managers can help you, but if you’re on your own, just make sure to have contact information up to date.
Smart Technology Makes Attractive Real Estate
What new features do your properties have? Do your homes have smart thermostats installed? Does your industrial space have warehouses rigged with smart cameras or RFID (Radio Frequency Identification) inventory tracking?
The Internet of Things (IoT) industry has a lot of fancy bells and whistles that can enhance properties in the eyes of buyers and renters. Some of it has practical benefits, while others are just nice for people into futurism or new tech toys.
Smart thermostats are probably the most useful and least risky of smart technology. Being able to remotely control thermostats through a mobile device is just the start; they can save money for property owners, renters, and anyone involved in the upkeep.
The realm charm in smart thermostats is gathering information. Trends about temperatures, energy use at certain times/days/seasons, and other data helps the smart thermostat suggest better temperature ranges.
It also gives information about how efficient the system is working, which can also help you determine specific upgrades for the property as far as climate control efficiency.
For more information on technology’s impact on real estate, contact a real estate tech consultant.